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Examples
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Chuckas has received scant protest — a phone call and two e-mails — saying the campaign is "too edgy, too risqué" and "debasing" to the Preakness.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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"We had some concerns about the well-being of our guests in the infield, plus the horses and the jockeys on the racetrack," Chuckas said.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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Chuckas also cited the business side: "If you go across the country to a multitude of events … no venue just allows you to bring in whatever you want."
Preakness ad campaign gets a bit freaky to attract young fans 2010
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"The Jockey Club and racing have been criticized for many years that their advertising and marketing campaigns are same old, same old, nothing exciting," MJC President Tom Chuckas said Tuesday.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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Chuckas said the attendance drop was expected last year, partly because of the economy but mainly due to the end of the BYOB policy.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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Chuckas said those who don't drink "responsibly" will be cut off.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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Chuckas said the success surrounding this year's Preakness is a reason for hope.
Triple Crown Jewel Lifts Tarnished Maryland Horse Racing Industry 2011
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Chuckas said the Maryland Jockey Club aims to keep current clients happy, while searching for new blood to invest in the business.
Triple Crown Jewel Lifts Tarnished Maryland Horse Racing Industry 2011
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Club President Tom Chuckas said horsemen, breeders and other industry leaders will spend the next few months crafting a solution to fund the sport.
Triple Crown Jewel Lifts Tarnished Maryland Horse Racing Industry 2011
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Chuckas, 55, who'd been unfamiliar with "getting your freak on," bounced the idea off his 20-something staffers.
Preakness ad campaign gets a bit freaky to attract young fans 2010
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