Color's

Color's business model, like many free mobile social services, remains a work in progress.

Money Rushes Into Social Start-Ups Geoffrey A. Fowler 2011

The Nook Simple Touch's usual price is $99 while the Nook Color's regular price is $199.

Barnes & Noble Offers Nook Discounts Jeffrey A. Trachtenberg 2012

Hundreds of complaints littered Apple's iTunes store about Color's lack of instructions and confounding usability—plus people didn't want to share photos with strangers in the first place.

Tech Flops of the Year: The BlackBerry Tablet, Color's Mobile App and Solyndra Scott Austin 2011

Color's founder, Bill Nguyen, has a track record of launching successful tech companies, and Color is backed by well-known Silicon Valley venture firms.

Bubble Talk Surfaces in Web IPOs Shira Ovide 2011

Do you think readers will agree with National Color's enforcement of politeness?

Jasper Fforde discusses Shades of Grey, the first in a trilogy set in a future world recognizable as our own - but only just 2010

Brian L. Frank for The Wall Street Journal On a recent afternoon, John Kuch, Color's vice president of marketing and communications, took a lap of the office on his skateboard.

Venture Capital Seeks Some Color 2011

The Nook Color's software is based on Google Inc. 's Android operating system, and Barnes & Noble plans to open up development of further extras to outside programmers.

Barnes Geoffrey A. Fowler 2010

"I think people accepted characters like mine because we are dealing with real issues in rural settings that make it more believable," says Meghna Malik, who plays the popular character of Ammaji in Color's Na Aana Is Des Laado, a soap on female infanticide.

What Women Want 2010

Color's Baalika Vadhu was set in Rajasthan to connect with a market that is seldom represented in prime-time soaps.

What Women Want 2010

"I think people accepted characters like mine because we are dealing with real issues in rural settings that make it more believable," says Meghna Malik, who plays the popular character of Ammaji in Color's Na Aana Is Des Laado, a soap on female infanticide.

What Women Want 2010