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Examples
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This comes after the media company went public with an IPO earlier this year, raising so much money that Wall Street valued the company at around $1.5 billion, on par with the New York Times Co. But Demand's massive audiences and big advertising dollars have also landed a legion of critics.
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Ken Doctor, an analyst at researcher Outsell, says Demand's success at content written in a way to ensure good search engine optimization is something all media companies have to pay close attention to.
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But Demand's content costs doubled in the period to more than $30 million.
Investors Chase Demand Rolfe Winkler 2011
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Amit Singhal, a Google engineer, won't comment specifically about Demand even though the changes were widely perceived as a response to Demand's growing Google clout.
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But Ergo in Demand's Mr. Scholom says that by keeping mum, Google is hurting small businesses like his that can't afford to market their way to the top of search results.
Sites Retool for Google Effect Sarah E. Needleman 2011
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A significant portion of Demand's traffic comes from Google.
Investors Chase Demand Rolfe Winkler 2011
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Demand's portfolio: Websites eHow, Livestrong, GolfLink, Cracked, Trails (adventure travel) and Mania (sci-fi), along with Pluck, a provider of social-media tools for other companies 'websites.
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USA TODAY spoke with several eHow writers, all chosen randomly without Demand's involvement, and they spoke of revenue share for articles ranging from $200 to $2,000.
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Demand's eHow.com site, which gives users information on how to build fires or cook eggs, among many other things, rose in Google's rankings, Sistrix found, while a couple of Demand's smaller sites fell.
Google's Search Cleanup Has Big Effect Amir Efrati 2011
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Outside of Google, Demand's direct traffic people who go directly to the site has doubled since last year, he says, and social traffic is growing faster than any other source.
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