Diageo

DIAGEO Mockup of a Diageo "pod," designed to create a partially enclosed, refrigerated beer zone within a supermarket aisle.

Diageo Serves Up New Campaign Aimed at Shoppers 2009

DIAGEO SPOKESPERSON: Diageo is the official pourer of both the Democratic and the Republican National Convention.

Democracy Now! 2008

(www. diageo.com) • In 2008, Diageo GB spent £3 million (~$1. 8M) to promote Guinness® for St. Patrick's Day by supplying promotional kits to 29,000 pubs.

Recently Uploaded Slideshows James_M_Beale 2009

(For what it's worth: According to the firm's Web site, "The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).

Home | The New York Observer 2009

By making its own content, Diageo is seeking complete control over how its brand is represented.

Diageo's Smirnoff Joins Mix on TV Paul Sonne 2010

Diageo is launching a reality series on BET in which the company's Smirnoff vodka brand plays a role.

What's News: Business 2010

Diageo is spending about $1 million in advertising to support the rollout.

Guinness Makes Play for the U.S. Market David Kesmodel 2010

Not to Smirnoff corporate parent Diageo, which is one of six companies whose brands appear in Casino Royale, the 21st film in the Bond franchise, which opens Friday.

James Bond: Licensed To Sell 2006

Diageo, which is based in London, said the acquisition would increase its earnings per share by about 1 percent in the first year.

NYT > Home Page By MICHAEL J. DE LA MERCED 2011

Diageo, which is based in London, said the acquisition would increase its earnings per share by about 1 percent in the first year.

NYT > Home Page By MICHAEL J. DE LA MERCED 2011