EMV

The technology, which adheres to card-industry standards known as EMV, is considered to be more secure than magnetic-stripe cards because customer data are encrypted inside a chip, making it harder for would-be hackers to get into.

MasterCard Joins Push on New Card Technology Andrew R. Johnson 2012

The technology, which adheres to card-industry standards known as EMV, has become standard overseas as banks have moved to stem losses from credit-card fraud but has only recently begun to catch on in the U.S. market.

J.P. Morgan Adds Chip-Based Cards Andrew R. Johnson 2011

This is also known as "EMV" Europay, Mastercard, Visa.

The Full Feed from HuffingtonPost.com Bill 2011

The company said it will let merchants that switch to credit-card readers supporting so-called EMV technology forego costly annual security certifications.

BusinessWeek.com -- Top News 2011

In response, Europay MasterCard and VISA created a standard called EMV, developed by, adopted by card issuers for chip-based debit and credit cards.

unknown title 2009

Factors such as EMV compliance, enhanced security features and ease of use with minimal human intervention will continue to fuel growth in contactless adoption, the report says.

ContactlessNews | Contactless Smart Cards, RFID, Payment, Transit and Security 2009

"The U.S. has become an island in waters that are surrounded by EMV," Chris McWilton , president of U.S. markets for MasterCard, said in an interview Monday.

MasterCard Joins Push on New Card Technology Andrew R. Johnson 2012

A move to EMV equipment by merchants could also advance mobile-payment technology, experts said.

MasterCard Joins Push on New Card Technology Andrew R. Johnson 2012

MasterCard is urging banks that issue its cards to adopt the standard, and will hold them liable for some forms of card fraud if they have not issued chip-based cards to their customers, depending on whether a merchant has EMV terminals, Mr. McWilton said.

MasterCard Joins Push on New Card Technology Andrew R. Johnson 2012

"We're the only major market in the world that hasn't adopted the EMV standard."

MasterCard Joins Push on New Card Technology Andrew R. Johnson 2012

When you use a contactless debit card, Apple Pay, or Google Pay, you are using EMV, standing for Europay, Mastercard, Visa (archive), operating over ISO/IEC 14443.

Japan's IC cards are weird and wonderful 1970