Hakuhodo

Mariko Fujiwara, a director of a sociology-focused think tank called Hakuhodo Institute for Life and Living, has a love/hate affair with Japan’s young career women.

Kickboxing Geishas Veronica Chambers 2007

Hakuhodo Inc., Japan's second-biggest ad agency, built a wide-ranging promotion centered around a simple slogan: "A lovely place to live, Utsunomiya."

City in Japan Tries New Tack on Old Problem Mariko Sanchanta 2011

Since its campaign began, Utsunomiya has been featured more than 225 times in the Japanese media, resulting in the equivalent of more $3.5 million dollars of coverage, according to Hakuhodo's estimates.

City in Japan Tries New Tack on Old Problem Mariko Sanchanta 2011

Hakuhodo Banners in the city's main shopping center are part of an effort to lure residents.

City in Japan Tries New Tack on Old Problem Mariko Sanchanta 2011

We wanted the citizens to build up their own confidence by getting everyone involved, said Fumiko Kinoshita , a producer at Hakuhodo.

City in Japan Tries New Tack on Old Problem Mariko Sanchanta 2011

Tohato is a Japanese brand of snack foods which recruited advertising agency Hakuhodo to come up with a campaign to create more buzz around the product.

The Japanese art of Mobile Advertising « One Size Fits One 2008

On the advertising front, Japanese clients, with clenched teeth, still accept the flagrantly dishonest media rebates giants Dentsu and Hakuhodo receive from media vendors.

Tom Doctoroff: China vs. Japan: Two Cultures, Two Responses to Crisis 2009

In a 1993 report on Japanese single women, the Hakuhodo Institute of Life and Living wrote, A Japanese single woman has more of everything today than at anytime in the history of Japan.

Kickboxing Geishas Veronica Chambers 2007

Written by Masashi Kawamura at creative agency Hakuhodo.

No Fat Clips!!! : Katamari Damacy: Rolling Yoshida 2007

Hakuhodo BrushesTraditional Japanese brush-making meets modern design for the best makeup brushes design

Cool Hunting 2010