Heekin-Canedy

In his memo, Heekin-Canedy said that Times employees, many of whom absorbed a 5-percent pay cut earlier this year, can get a 30-percent discount on their first shipment from the club.

Gray Lady couture: New York Times has a fashion hit » Nieman Journalism Lab 2009

In a section on advertising, Heekin-Canedy noted an overlooked upside of the financial crisis for newspapers:

NYT sees success in Facebook push » Nieman Journalism Lab 2008

Heekin-Canedy said the ad was seen by 68.3 million people, and 34,000 comments were shared.

NYT sees success in Facebook push » Nieman Journalism Lab 2008

New York Times gets sales bump from Cyber Monday discount, WWD reports The New York Times NYT had its "third strongest sales day since our global launch in March," after the company offered 50% discounts on digital subscriptions for Cyber Monday, according to Times president Scott Heekin-Canedy, reported Women's Wear Daily.

unknown title 2011

Heekin-Canedy was a major proponent of the paywall that went up earlier this year.

unknown title 2011

In an interview on Friday, Heekin-Canedy said the New York Times relies on the strength of its relationships with advertisers.

Stuff.co.nz - Stuff 2010

In an interview on Friday, Heekin-Canedy said the New York Times relies on the strength of its relationships with advertisers.

Reuters: Top News 2010

In his memo, Heekin-Canedy explained, “Not only does this raise awareness of our iPhone app, but it also extends our innovation message through close alignment with one of today’s top brands.”

Why the New York Times is crowing about Apple’s marketing embrace » Nieman Journalism Lab 2009

Obviously, newspaper stores aren’t just for framed reprints anymore, although Heekin-Canedy noted that a 40th-anniversary edition of the Times’ famous “Men Walk on Moon” front page, signed by Buzz Aldrin, was “one of the store’s most popular items” this summer, despite a $795 price tag.

Gray Lady couture: New York Times has a fashion hit » Nieman Journalism Lab 2009

According to Heekin-Canedy, the Times netted “4.3 times the value of our spend” on the ad campaign, though it’s unclear how that figure was calculated.

NYT sees success in Facebook push » Nieman Journalism Lab 2008