Mini's

Despite the possibility of it being linked to calamity, Jon Christoph Berndt , managing director of Munich branding consulting firm Brandamazing, called Mini's weather sponsorship a clever marketing ploy, especially since it cost so little.

Weather Deal Backfires for BMW's Mini Vanessa Fuhrmans 2012

Our loaded test car was equipped with the company's excellent color navigation/media display built into the speedo, controlled with the Mini's new and strangely erogenous nub of a controller.

Mini's Hot Coupe: Drive It—If Your Pal Buys One Dan Neil 2012

However, Mini's roof is designed to retract without towering upright into potentially damaging wind gusts as you burble along.

Mini Cooper convertible is cute but quirky 2010

But the 500 is priced almost $5,000 below the Mini's $20,100 starting price.

Can The First Lady Of Fiat Make It In America? Joann Muller 2011

"Here we are at the beginning of what could possibly become another icon," said Mini's Adrian van Hooydonk, senior VP of of BMW group design, of the Mini Scooter E Concept line.

Mini Scooter E PHOTOS: Mini's Mod Two-Wheeler Unveiled The Huffington Post 2010

Yes, of course, Mini's designer thought hard about this roof.

Mini's Hot Coupe: Drive It—If Your Pal Buys One Dan Neil 2012

Thank you so much for the link to Anne Mini's blog!

Nobody Likes A Jerkwad 2009

Tapped last December to run Mini's design studio, he is now overseeing the next incarnation of the born-again car, taking the British brand's aesthetics further into the future while staying true to its 1960s racing heritage.

The Man Who Reinvents Wheels Vanessa Fuhrmans 2011

Here's the part where I bemoan Mini's mission creep, but I won't, for three reasons: First, because I rather admire the gall it takes to build a full-line car company off one design.

Mini's Hot Coupe: Drive It—If Your Pal Buys One Dan Neil 2012

That includes expanding Mini's model range into ever more modern variations beyond the classic hatch—and the Mini station wagon, compact SUV, convertible and coupe that are already on the road—while preserving its iconic design elements, like its round headlights and hexagonal grill.

The Man Who Reinvents Wheels Vanessa Fuhrmans 2011