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And, like the consumers who buy its products, Miracle Whip also sought spokespeople with a "strong, passionate view on Miracle Whip" whether it be for or against it, Parnell says.
Surowiecki points out that Miracle Whip, the transistor radio, and the iPod were all introduced during downturns.
If you don't like mayo (like me) a nice light variation is to use half Miracle Whip and half sour cream or plain yogurt.
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