Pedigree's

In order to advertise Pedigree's adoption program in Santiago - Chile, a racket exibited a video with the routine of dogs in a local shelter.

Adopte um cão Red 2009

In order to advertise Pedigree's adoption program in Santiago - Chile, a racket exibited a video with the routine of dogs in a local shelter.

Archive 2009-05-01 Red 2009

Pedigree's commercial, which is being crafted by Omnicom Group

Dog-Food Ad to Try a New Trick 2008

Pedigree's Mr. Anton says it is "paramount" that Pedigree continue to invest "in quality and innovation and make the best product we can."

Dog-Food Ad to Try a New Trick 2008

Sticking Its Neck Out As for Pedigree's Super Bowl ad, viewers shouldn't expect a sappy ad that tugs on the heartstrings.

Dog-Food Ad to Try a New Trick 2008

"Although it's the lowest-carbohydrate diet out there, it's probably not low enough to lead to ketosis [a metabolic state that causes weight loss in low-carb diets]," says Diane Levitan, an internal-medicine specialist at the Center for Specialized Veterinary Care in Westbury, N.Y. In the end, Pedigree's weight-loss secret might not be low carb, but good old-fashioned low cal: the new products contain 20 percent fewer calories than the brand's regular dry food.

DOG FOOD: PAWS OFF THE CARBS 2007

Pedigree's counsel mentioned the possible repercussions.

The Jigsaw Man Britton, Paul, 1946- 1997

'But you said we'd stop him contaminating,' said Pedigree's PR man.

The Jigsaw Man Britton, Paul, 1946- 1997

Pedigree's crisis management team was ushered into the room.

The Jigsaw Man Britton, Paul, 1946- 1997

"People did not look away," said Melissa Martellotti, spokeswoman for Pedigree's parent company Mars Petcare US.

The Full Feed from HuffingtonPost.com Kathy Guillermo 2012