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Examples
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Despite the women's team's transcendent appeal, Nike Inc., U.S. Soccer's official jersey and apparel licensee, doesn't sell a stitch of team-specific clothing to suit the team's male fans.
U.S. Women's Soccer Success Gives Men a Tough Goal: Buying a Jersey Hannah Karp 2011
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Soccer's rise in popularity in the U.S., at least, augurs well, but it took several leagues to fail before the current moderate success of Major League Soccer; the emergence of a strong U.S. national team was also a major factor, and that's unlikely to happen in cricket; and, most importantly, soccer's growth in the country came about firstly as a participatory sport.
Cricket in U.S. Suffers Key Flaw: It's Not Baseball Richard Lord 2011
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Real's road show will take it to the United States—on Saturday, the team beat Major League Soccer's Philadelphia Union 2-1 in front of 57,035 fans at a hot and muggy Lincoln Financial Field—plus Germany, England and China.
Real Madrid's Summer Road Trip Gabriele Marcotti 2011
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They're the trendy pick to become the last of Major League Soccer's original franchises to win a title and they'll wear, defender Tim Ream said, that figurative target on their jerseys.
Red Bulls Embrace Role as Favorite Aditi Kinkhabwala 2011
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Soccer's Cold Shoulder Rooting for a team that isn't performing is like enduring the rocky part of a relationship with a loved one.
Manchester United's Drive For 19 Hits Roadblock Gabriele Marcotti 2011
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According to SoccerAmerica.com, Major League Soccer's average attendance is up nearly 1,500 from last season at over 17,500 fans per game.
Larry Atkins: Despite Heartbreaking Loss, U.S. Women Give Soccer a Boost Larry Atkins 2011
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Soccer's growing popularity in the U.S. is based almost entirely upon targeting women.
Women's Cricket Scores With Investment, Interest Richard Lord 2011
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Soccer's David Beckham, on Dan Patrick's DirecTV show, discussed his wife Victoria's public candor: She said a few things in the past that we really laugh about, um, about me wearing her underwear.
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Soccer's growing popularity in the U.S. is based almost entirely upon targeting women.
Women's Cricket Scores With Investment, Interest Richard Lord 2011
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Mr. Checketts's stewardship of SCP has been mixed, industry experts say, highlighted by his leadership of Major League Soccer's Real Salt Lake and hockey's Blues, which SCP acquired in 2006 for about $125 million.
Checketts to Walk With Legends Matthew Futterman 2012
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