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Examples

  • Most people use items such as feather dusters (which just scare the dust away only to relocate elsewhere), a damp cloth, vacuum attachment or a device called a Swiffer².

    Kootenay Rockies - News

  • Under "Swiffer" I found a pictorial how-to for converting the packaging into a photography soft box.

    The Art of (Brand Messaging) Storytelling in the Blogosphere - Jory Des Jardins - MediaBizBlogger.com

  • Miller says to go with the 'Swiffer': its disposable cloths are 'textured' and 'better for grabbing.'

    What To Do When The Dust Settles

  • At the same time, we're working to develop new categories such as Swiffer, such as the ones you've mentioned.

    SeekingAlpha.com: Home Page

  • Instead of being a vacuum or brush sweeper Mint automatically dusts and wet mops hard surface floors using popular cleaning cloths, such as Swiffer brand Dry and Wet Cloths and other similar products.

    Gizmag Emerging Technology Magazine

  • Chapter 4 will show you how Procter & Gamble developed female-centric research programs to create wildly successful products such as Swiffer that have increased the company’s stock price and reenergized its standing as one of the most innovative companies in the world.

    Book Excerpt: ‘Why She Buys’

  • Christensen, a professor at Harvard Business School who studies innovation, and a co-founder of Innosight LLC, a Boston consulting company, says Procter & Gamble Co.'s new-product success rate in recent years came from the company observing that people were concerned about how their clothes smell (Febreze) and were always looking for simpler ways to clean the floor (Swiffer.)

    Allowing Innovation to Bubble Up

  • Techniques behind the Swiffer, Reebok pumps and the Target cart • Industrial designer Gianfranco Zaccai snaps pictures with his iPhone during the day to capture small moments of inspiration, but he says that he does his best thinking with his staff, a diverse team whose members have included a former circus performer and a neurologist who studied mouse brains.

    The Engineer of Everyday Objects

  • The Swiffer WetJet, a mop with a disposable head that racked up millions in sales for Procter & Gamble, resulted in part from team members' observations of people washing their floors.

    The Engineer of Everyday Objects

  • Because Mint is so small, it squeezes easily between chair legs and other obstacles, and cleaning it is as easy as swapping out a disposable Swiffer cloth.

    Mean Clean-Machines

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