Definitions
Wiktionary
- n. As "The Wonderbra," a push-up, plunge style brassiere style originally designed and manufactured by the Canadian Lady Corset Company beginning in 1961.
- n. An international brand of women's intimate apparel that has included brassieres, corsets, girdles, panties, pantyhose, stockings, and swimwear.
- n. A Canadian corporation: Canadian Lady Corset Company was known by Canadian consumers and industry as Wonderbra from the 1960s to 1980s.
- n. A brassiere name first used in 1935 in the United States and globally licensed in 1939.
Examples
“More often, a middle-aged grumpiness tends to place me on the "old" side, as when I open a leading feminist work and find a prominent third-wave feminist defending her "extreme bikini wax" or read a feminist blog in which a young woman avers that "wearing a Wonderbra is a statement of empowerment" and expounds on the pleasures of "choosing between 'apricot sundae' and 'mocha melt' eye shadow.”
“New York, September 24: The Queen of Burlesque Dita Von Teese has launched her new collection of 'Wonderbra'.”
“My server wore cat's eye glasses, a Wonderbra that made her breasts like the embryos from Alien wanting to burst their way out of her Hooters t-shirt but couldn't.”
“A romp through bra history sees the advent of adjustable straps and the creation of cups in the 1920s, the sanctity of which, in the days of eye-popping Wonderbra cleavages, Kenton is keen to preserve.”
The Guardian: From corsets for comedians to bespoke bras: Rigby & Peller has seen it all
“As the cold war ushered in jutting, cone-shaped bras, the business passed to Peller's cousin, who continued its bespoke service despite the industry's own nuclear threat: the Wonderbra, which rose to prominence, so to speak, in North America in the late 1960s.”
The Guardian: From corsets for comedians to bespoke bras: Rigby & Peller has seen it all
“Thirty-five-year-old Tanja Kiewitz has recreated Eva Herzigova's famous Wonderbra ad reading, Look me in the eyes ...”
“Demand for such popular lines as Wonderbra, Playtex, Champion and Hanes has resulted in double-digit growth rates in sales since early 2010.”
The Wall Street Journal: Hanesbrands Can Provide Portfolios Plenty of Support
“The day she forgets to wear her Wonderbra, she's done.”
“My friends and I couldn't understand why you would want your cleavage to look bigger in a Wonderbra – it was all about looking androgynous for us.”
The Guardian: Kirstie Allsopp: five things I know about style
“The list of things the author thought were noteworthy contained everything from the practical: barbed wire, Cellophane (yes the plastic), Kleenex (bless them), the Wonderbra (bless them too ... hey ... all I am saying is they proved to be very popular among both men and women), and maglite flashlights (my father can't sleep soundly without at least four in his nightstand).”
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