Definitions
Wiktionary
- n. computing The capability of a microprocessor etc. to deal with values of a certain size using a single instruction.
Etymologies
- address + -ability (Wiktionary)
Examples
“What I call addressability someone else can call versioning, and God knows what a set-top box is these days.”
“GM is taking a closer look at so-called addressability in television because it speaks to a very narrow group of consumers, says Betsy Lazar, executive director of advertising and media operations at GM.”
The Wall Street Journal: TV Learning Importance of Targeting
“Any well-designed targeting, including ads delivered by some form of "addressability," is a good thing.”
InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers
“In a DVR context, it's less about "addressability" per se, than it is about "giving the audience the opportunity to interact with the right message at the right time.”
InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers
“While he says the shift to mobility is the media and advertising industry's most disruptive influence, and that "advertising addressability changes the nature of what we do," WPP Chairman Sir Martin Sorrell has outlined ten issues that are having the greatest impact on business globally and that require the attention not only of his organization but also require the focus of clients and media companies.”
The Huffington Post: Jack Myers: Sir Martin Sorrell's 10 Priorities for Media, Agencies, Advertisers
“Because addressability and engagement can only occur in the right place.”
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers
“Let's cut to the chase: The only place addressability and engagement can occur is in the controlled environment of an advertiser's own website or branded landing page.”
The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers
“Dramatically reduce frequency, improve hyper/microtargeting through addressability, and increase production budgets to create many more versions of ads and you have a solution to our industry's major stumbling block.”
InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers
“Solving this is certainly as important as solving addressability and better than putting all of the industry's eggs in the addressability basket.”
InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers
“As the world of advertising is becoming increasingly complicated due to cross-platform selling and the introduction of advanced capabilities, such as interactivity and addressability, into your traditional ad offerings, consolidate the workflow into a single suite of ad operations tools.”
Lists
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Quenelles of Random Palavery
More randomly-garnered terms from the world of words that don't quite yet fit into my other lists.
Goddidit, barcelona, filigrain, good-natured, ill-natured, half-bit, endosome, underplaying, parotid, denormalization, sleightgeist, wheezing and 2334 more...
Tweets
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