addressability

What I call addressability someone else can call versioning, and God knows what a set-top box is these days.

B&C - Advertising News 2010

GM is taking a closer look at so-called addressability in television because it speaks to a very narrow group of consumers, says Betsy Lazar, executive director of advertising and media operations at GM.

TV Learning Importance of Targeting 2008

In a DVR context, it's less about "addressability" per se, than it is about "giving the audience the opportunity to interact with the right message at the right time."

InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers 2009

Any well-designed targeting, including ads delivered by some form of "addressability," is a good thing.

InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers 2009

In a DVR context, it's less about "addressability" per se, than it is about "giving the audience the opportunity to interact with the right message at the right time."

InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers 2009

Any well-designed targeting, including ads delivered by some form of "addressability," is a good thing.

InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers 2009

While he says the shift to mobility is the media and advertising industry's most disruptive influence, and that "advertising addressability changes the nature of what we do," WPP Chairman Sir Martin Sorrell has outlined ten issues that are having the greatest impact on business globally and that require the attention not only of his organization but also require the focus of clients and media companies.

Jack Myers: Sir Martin Sorrell's 10 Priorities for Media, Agencies, Advertisers Jack Myers 2011

Because addressability and engagement can only occur in the right place.

The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009

Let's cut to the chase: The only place addressability and engagement can occur is in the controlled environment of an advertiser's own website or branded landing page.

The Three W's of Unholy Disengagement - Mike Einstein - MediaBizBloggers 2009

Dramatically reduce frequency, improve hyper/microtargeting through addressability, and increase production budgets to create many more versions of ads and you have a solution to our industry's major stumbling block.

InteracTiVoty: Too Many Eggs in the Addressability Basket? - Todd Juenger - MediaBizBloggers 2009