- address + -ability (Wiktionary)
“What I call addressability someone else can call versioning, and God knows what a set-top box is these days.”
“GM is taking a closer look at so-called addressability in television because it speaks to a very narrow group of consumers, says Betsy Lazar, executive director of advertising and media operations at GM.”
“Any well-designed targeting, including ads delivered by some form of "addressability," is a good thing.”
“In a DVR context, it's less about "addressability" per se, than it is about "giving the audience the opportunity to interact with the right message at the right time.”
“While he says the shift to mobility is the media and advertising industry's most disruptive influence, and that "advertising addressability changes the nature of what we do," WPP Chairman Sir Martin Sorrell has outlined ten issues that are having the greatest impact on business globally and that require the attention not only of his organization but also require the focus of clients and media companies.”
“Because addressability and engagement can only occur in the right place.”
“Let's cut to the chase: The only place addressability and engagement can occur is in the controlled environment of an advertiser's own website or branded landing page.”
“Dramatically reduce frequency, improve hyper/microtargeting through addressability, and increase production budgets to create many more versions of ads and you have a solution to our industry's major stumbling block.”
“Solving this is certainly as important as solving addressability and better than putting all of the industry's eggs in the addressability basket.”
“As the world of advertising is becoming increasingly complicated due to cross-platform selling and the introduction of advanced capabilities, such as interactivity and addressability, into your traditional ad offerings, consolidate the workflow into a single suite of ad operations tools.”
These user-created lists contain the word ‘addressability’.
Looking for tweets for addressability.