Century Dictionary and Cyclopedia
- n. The power of choosing between two alternatives, as between two courses of action; decision of character. By some writers confused with the power of ethical self-control or moral inhibition.
“It can lead to the creation of entirely new forms of social structure -- the coffee house or the commune -- but these have to be adopted by individuals, consolidated into subcultures, and able to survive a reactionary mainstream that is innately antagonistic to subcultures of alternativity.”
“That impurity of alternativity is where, for me, there’s a subtle difference between what I’m imagining and the alternative section in the Glasgow Tower Records as I remember it.”
“It’s the fact that Fopp has succeeded because it stepped outside the conventional indie record shop model of pure alternativity that intrigues me.”
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