from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. The misleading use of unrepresentative benchmark software results in marketing a computer system.
- n. The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.
In both senses, blend of benchmark and marketing; but the two appear to have formed independently. (Wiktionary)