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Examples
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If TED which stands for "Technology Entertainment Design" targets the over-achieving baby boomer, BIL—whose name was inspired by the 1989 science-fiction film, "Bill & Ted's Excellent Adventure"—caters to the boomer's tech-crazed offspring.
For BIL, Tagging Along With TED Proves to Be an Excellent Adventure Erica Orden 2011
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Taxes will NEVER be raised in order to pay for the baby boomer's retirement.
The Budget Debate, Arnold Kling | EconLog | Library of Economics and Liberty 2009
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Many of these changes had to be pushed over the opp. of the boomer's parents.
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The former is probably tied to baby boomer's aging while the later is related to the fact that no one is hiring permanent workers with benefits.
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But I still notice that the buy buy buy spend spend spend consumerisism that has really messed us up had it's roots in the boomer's parents desire to enjoy life after going thru WWII and the depresssion.
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BTW, if anyone accuses me of having a "boomer's" perspective, I'll shoot him.
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I AGREE with the new mandate to tune into the boomer's life phase for marketing implications.
If I Can Market To Me, I Can Market To Any Cynic (The Boomer Blog) 2008
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Jogging, biking, tai chi and tae bo, power walking and yoga - all of this is just part and parcel of a boomer's daily routine.
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The boomer's long domination of American politics, culture and economics will one day come to an end.
Millennial Surprise 2010
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The comparable late boomer's return was just 5.5 percent, and the GenXer's return was just 0.3 percent.
Mark Miller: Who Got Hit Worst in the Market Crash - and Can Victims Catch up? 2010
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