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“Finally, these experiential marketing methodologies may be related to broader brand equity measures such as brand awareness, brand associations, brand esteem, and brand-customer relations as well as financial brand valuation measures.”
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Don't get me wrong: I like my job. I like everyone I work with too, but not all of them are word lovers, and many of them abuse the language in ways that hurt me. I'm stashing them here so that p...
Markers of the zeitgeist, don't expect all of these to go the distance. The great majority are taken from Paul McFedries's excellent book "Wordspy"
retail therapy, compulsive shoppi..., clicks-and-mortar, dot.commer, middlescence, boomeritis, dorian graying, sandwich generation, boomeranger, full-nest syndrome, wellderly, brand equity and 226 more...
Looking for tweets for brand equity.