Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- adjective Having a widely known brand name and usually a good reputation.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun Alternative spelling of
brand name .
Etymologies
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Examples
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"I never get a Lipitor hug," Kaul said, referring to a brand-name statin often used in the drug approach.
The Seattle Times 2011
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That's about 23% off the average market price for brand-name drugs and about 13% for generic drugs.
A Dangerous Medicare Proposal Tomas J. Philipson 2011
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There's also evidence, she says, that such marketing tactics drive up costs by pushing brand-name drugs over generics.
In patients' hunt for care, doctor database 'a place to start' 2009
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• Generic-drug makers, which now provide about 75% of the nation's prescriptions, cannot be sued under state laws for failing to warn of dangerous side effects, if their labels followed that of the brand-name counterpart.
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There's also evidence, she says, that marketing drives up costs by pushing brand-name drugs over generics.
In patients' hunt for care, doctor database 'a place to start' 2009
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Meanwhile, highly successful, brand-name public programs like Sesame Street make millions on their own.
Public Broadcasting Should Go Private Jim DeMint 2011
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It helped that two brand-name Internet companies, daily deals issuer Groupon Inc. and consumer-reviews specialist Angie's List Inc., launched IPOs during the month, gaining 31% and 25% on their first days, respectively.
Window for 2011 Deals Set to Close Lynn Cowan 2011
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Along with issues like letting power conferences keep more TV money and college bowls keep their little fiefdoms, college football's Bowl Championship Series assumes that rigging the system to put brand-name teams in its title game is what the public wants.
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Yet they take up to 90% of sales away from the comparable brand-name drugs whose makers risked the time and money to bring breakthrough treatments to market.
Should Patents on Pharmaceuticals Be Extended to Encourage Innovation? 2012
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On his website, Stephen King launched a serial novel, The Plant, the first experiment in digital self-publishing by a brand-name author.
Decade in books: Writers work magic, delivery has transformed 2009
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