Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun An online advertising performance metric representing an individual responding to an ad by clicking on it.

Etymologies

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Examples

  • The percentage of people exposed to ads who responded to them became known as the click-through rate.

    In the Plex Steven Levy 2011

  • The percentage of people exposed to ads who responded to them became known as the click-through rate.

    In the Plex Steven Levy 2011

  • The California legislation asserts that a retailer has the required nexus if it either has corporate affiliates located in California (as Amazon does) or if it sells through marketing affiliates based in the state (what's commonly called "click-through" nexus.)

    Forbes.com: News Janet Novack 2011

  • The California legislation asserts that a retailer has the required nexus if it either has corporate affiliates located in California (as Amazon does) or if it sells through marketing affiliates based in the state (what's commonly called click-through Nexus.)

    unknown title 2011

  • The click-through ads go to links for a video showing how many promises Obama has kept since 2008, plus calls to action and details about ways to donate to his 2012 campaign.

    Iowa caucus 2012: GOP presidential candidates make their final push - live 2012

  • If that doesn't sound like much, it's outstanding compared to the .3 percent click-through ratio a banner ad might get.

    Faster Forward: Talking to Twitter about spam, marketing, memory and more 2011

  • Over the course of a month, the length of my campaign, Facebook posted 1,636,530 impressions of my ad, and 650 people clicked through to my website (the click-through rate varied between. 04% and. 07%, which I think is decent).

    Writer Unboxed » Blog Archive » Building a Facebook Ad 2009

  • He added that because the "+1" endorsements would likely increase the rate at which users would click on the ads, the average cost for every click could go down for many advertisers, thanks to Google's formula that rewards higher click-through rates.

    Google Wants Search to Be More Social Amir Efrati 2011

  • And I only click-through about one in ten of her posts.

    Writer Unboxed » Blog Archive » 5 Things That Make Me Stop Reading Websites & Blogs 2009

  • Each click on these ads costs taxpayers additional money, as each click-through drives up a member's ad bill.

    And a Happy Festivus From Congress Too Jeff Flake 2011

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