Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The combination of two or more well-known
brands formarketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broaderaudience .
Etymologies
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Examples
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Among the incentives: co-branding possibilities with the exchanges' other listed companies, single-letter ticker symbols and prime advertising space.
NYSE and Nasdaq Face Off in Bid for Hot Web Listings Brendan Conway 2011
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The exchange operators outlined a slew of promotions and co-branding opportunities with other companies listed on their markets.
NYSE and Nasdaq Face Off in Bid for Hot Web Listings Brendan Conway 2011
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Mr. Di Mille and his wife, Samira Mahbourbian—who have marketing and advertising backgrounds—rent their trucks for promotions, wrapping part or all of the truck with the brand of the company they are working with, while almost always co-branding so their logo is also visible.
Every Bride Expects a Lovely Food Truck Sumathi Reddy 2011
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In a deal with JetBlue, New York saved money by allowing the airline to paint the state's iconic "I Love New York" logo on an Airbus A320 in a co-branding campaign.
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In the case of Groupon Inc., NYSE Euronext Chief Executive Duncan Niederauer and Nasdaq's Bob Greifeld both personally pitched their markets in June, according to people familiar with the matter, outlining a slew of promotions and co-branding with other companies listed on their markets.
Viacom to Move Listing to Nasdaq Brendan Conway 2011
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As its men's empire expands, the co-branding pioneer rolls with a growing gang of specialty outfitters.
J.'s Crew 2011
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She is frequently approached for co-branding collaborations and has done them with Barbie and Hello Kitty; she has even worked with Disney.
The Serious Business of Pretty Pink Things Christina Binkley 2011
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Mr. Di Mille and his wife, Samira Mahbourbian—who have marketing and advertising backgrounds—rent their trucks for promotions, wrapping part or all of the truck with the brand of the company they are working with, while almost always co-branding so their logo is also visible.
Every Bride Expects a Lovely Food Truck Sumathi Reddy 2011
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She is frequently approached for co-branding collaborations and has done them with Barbie and Hello Kitty; she has even worked with Disney.
The Serious Business of Pretty Pink Things Christina Binkley 2011
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The deal allows easyJet to enter new co-branding agreements and promotions with other travel service providers as well as car hire, hotels and travel insurance companies.
EasyJet Resolves Dispute With Founder Kaveri Niththyananthan 2010
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