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Examples

  • For example, pharmaceutical firms license compounds to each other and co-promote products in different markets.

    Ron Ashkenas: Learning Not to Compete Ron Ashkenas 2011

  • Two years ago, Pearson went on the acquisition path with its investment of $30 million to co-promote vocational training provider IndiaCan with Educomp and took a 17.2% stake in TutorVista, the online tutoring firm.

    Pearson Education Seeks Larger Presence in India 2011

  • “And what is this programming that you are suggesting we co-promote?”

    I.O.U. Elle 2011

  • The original plan was for Lilly and Amylin to co-promote Bydureon in the U.S., with Lilly handling markets outside the U.S. The companies had a similar arrangement for Byetta, which was approved by the FDA in 2005.

    FDA Approves Amylin's Bydureon Diabetes Drug Peter Loftus 2012

  • Two years ago, Pearson went on the acquisition path with its investment of $30 million to co-promote vocational training provider IndiaCan with Educomp and took a 17.2% stake in TutorVista, the online tutoring firm.

    Pearson Education Seeks Larger Presence in India 2011

  • “And what is this programming that you are suggesting we co-promote?”

    I.O.U. Elle 2011

  • Roche holds world-wide commercial rights to vemurafenib, though it will co-promote the drug in the U.S. with Daiichi Sankyo.

    Guided By Genes, Shrinking Cancer Jonathan D. Rockoff 2011

  • Mr. Nelsen said Map will co-promote Levadex with 50 of its own sales representatives.

    Allergan Invests in Migraine Drug Jon Kamp 2011

  • Sanofi-Aventis will have exclusive marketing rights for North America, the European Union and Japan, subject to Glenmark's right to co-promote the products in the U.S. and five Eastern European countries, the Indian company said.

    Glenmark, Sanofi-Aventis in Drug-Licensing Pact 2010

  • Takeda will cover all commercialization costs, though the deal includes an option for Orexigen to co-promote Contrave in the region.

    Orexigen Signs Obesity-Drug Pact With Takeda 2010

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