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Examples

  • More important, however, we believe that the Rule of Three is strongly linked with the theory that on average customers consider at most three choices before making a purchase.15 These options constitute what is called the consumer's “evoked set” or “consideration set,” which is actually nothing more than the short list of options a typical shopper considers.

    The Rule of Three Jagdish Sheth 2002

  • More important, however, we believe that the Rule of Three is strongly linked with the theory that on average customers consider at most three choices before making a purchase.15 These options constitute what is called the consumer's “evoked set” or “consideration set,” which is actually nothing more than the short list of options a typical shopper considers.

    The Rule of Three Jagdish Sheth 2002

  • More of the music consumer's dollar will go into the pockets of artists and less to the music labels.

    Don Tapscott: Big Themes for 2011 Don Tapscott 2011

  • The services provide daily credit monitoring to detect changes to credit scores or to flag new accounts, like a credit card or car loan, opened in a consumer's name.

    Can Your Bank Stop ID Theft? AnnaMaria Andriotis 2011

  • More of the music consumer's dollar will go into the pockets of artists and less to the music labels.

    Don Tapscott: Big Themes for 2011 Don Tapscott 2011

  • From a consumer's point of view going in for couples therapy is like having your broken leg set by a doctor who skipped orthopedics in medical school, said Doherty.

    Erica Manfred: Why Marriage Counseling Doesn't Work Erica Manfred 2011

  • "A consumer's experience is not affected if an email reaches him a few seconds after it has been sent, whereas a similar delay to voice communication would cause it to be significantly degraded, if not rendered entirely useless," the commission wrote in a communication to other EU institutions that was reviewed by the Wall Street Journal.

    EU Delays Tough Web Rules John W. Miller 2011

  • "Bank of America responds wrongly to this by interpreting it as something that has to do with credit reporting, and something to do with the way they're reporting a consumer's information to credit-reporting agencies."

    Honey, I Shrunk The Credit Score Zach Carter 2011

  • China's tighter credit measures have reined in the world's top copper consumer's appetite for the red metal this year.

    Copper at Two-Week Low on Market Pullback, China Tatyana Shumsky 2011

  • From a consumer's point of view going in for couples therapy is like having your broken leg set by a doctor who skipped orthopedics in medical school, said Doherty.

    Erica Manfred: Why Marriage Counseling Doesn't Work Erica Manfred 2011

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