context collapse

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I'm afraid that, even if Bluesky manages to avoid surveillance capitalism in its need to make money, it's still going to incentivise the same worst impulses through design. Context collapse and internet-brained chaos will reign.

I think Bluesky is a trap Alex Roddie 2024
The best example of real-life context collapse is a wedding. During my Wedding in 2015, I had an audience composed of my friends, family, coworkers, and people on my wife’s side that were essentially strangers to me. It was tiring, to say the least, determining at every interaction how my actions and mannerisms would be perceived by a mixed audience.

Social Media and the Effects of Context Collapse 2024
Context collapse is when your audiences have merged into one; that is, you can no longer tell different stories to different audiences.

ELI5: What is "context collapse"? calapine 2026