cross-channel

• “It doesn't matter whether you use very simple "last touch" models or highly sophisticated econometric models that show cross-channel influence.”

  The Huffington Post: Zach Clayton: As the Economy Tumbles, a CEO Playbook for Marketing

• “I must admit I wasn't expecting the interior of the BGT/X Factor dream factory to resemble the hybrid of a 1960s technical college and a cross-channel ferry.”

  The Guardian: Digital economy or bust: the story of a new media startup – part 21

• “She is also co-founder and managing partner of XL Alliance a cross-channel marketing strategy organization dedicated to helping business executives maximize their efforts into profitable growth.”

  The Huffington Post: Lili Gil: Breaking Stereotypes: Luxury Brand Executives Address the Latino Opportunity

• “This means that marketers need to understand which channels resonate most at various points in the consumer purchase cycle and incorporate a cross-channel strategy that leverages data and technology to communicate on a one-to-one basis ...”

  The Huffington Post: Ernan Roman: 2012: Year of Preference-Driven Multichannel Marketing Breakthroughs

• “An unexpected finding was the limited cross-channel integration among the providers, said Trenton Moss, director at Webcredible.”

  The Guardian: Sun worst for digital usability

• ““A cross-channel promotion that would expose your viewers to some of our new programming directed toward women, and our female viewers familiar with some of your programming jewels.””

  Simon & Schuster: I.O.U.

• “Concentrating sufficient forces for a cross-channel invasion in 1943 would be exceedingly difficult, and the absence of any strategic consensus suggested that further “alarums and excursions” would arise.”

  Simon & Schuster: Between War and Peace

• “FDR and Churchill approved a modified Allied buildup in Britain Operation Bolero and organization of a combined planning staff for a 1943 cross-channel attack, but Marshall stated flatly that Husky made any such operation “difficult if not impossible.””

  Simon & Schuster: Between War and Peace

• “*** Transportation Alstom, the French train maker and power engineering company, has challenged in the U.K. high court a recent tendering process by Eurostar, in which the cross-channel operator chose German competitor Siemens to provide new trains, a spokesman said.”

  The Wall Street Journal: Business Watch

• “The goal of digital should be to increase the number of eyes on comics, and everything possible should be done to protect against cross-channel migration until the audience has grown sufficiently.”

  Tricky Question LinkBlogging: Should Digital Drive Print? Art-Free Comics? » Comics Worth Reading

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