Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun The selling of other products or services to an existing group of customers, often through a marketing agreement.
Etymologies
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Examples
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Instead, Krawcheck said she despises the word "cross-selling."
Forbes.com: News Forbes 2011
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But they said she faced a difficult task in championing so-called cross-selling—or offering Merrill Lynch customers Bank of America products such as credit cards, deposit accounts and home mortgages, and vice versa.
BofA Shakes Up Senior Ranks Dan Fitzpatrick 2011
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The cornerstone of that franchise is a strategy called cross-selling, in which Wells tries to sell additional products to existing customers.
In Tribute to Wells, Banks Try the Hard Sell Randall Smith 2011
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But the Toronto-based bank is also pushing its U.S. branches to rev up so-called cross-selling—for instance, marketing mortgages or other financial services to plain-vanilla checking account holders.
How Canada's TD Bank Is Invading U.S. Market Caroline Van Hasselt 2011
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The firms could also lean more heavily on the practice known as cross-selling, or marketing services to existing customers, said Jason Goldberg, a Barclays Capital analyst.
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The goal of the changes: to have a sales force better at finding and retaining customers and more capable of cross-selling, that is, selling a bundle of products to each customer instead of just a single policy.
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The goal of the changes: to have a sales force better at finding and retaining customers and more capable of cross-selling, that is, selling a bundle of products to each customer instead of just a single policy.
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Moreover, banks continue to push cross-selling as a business model, even though few financial institutions have seen move-the-needle growth from getting checking customers to open a brokerage account.
An App For That? Five Ways Banks Could Learn From Apple's iPad David Weidner 2011
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If Apple depended on cross-selling, it would be finished.
An App For That? Five Ways Banks Could Learn From Apple's iPad David Weidner 2011
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Yet Bank of America talked last week about cross-selling as a major engine of revenue growth in the future.
An App For That? Five Ways Banks Could Learn From Apple's iPad David Weidner 2011
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