cupertino effect love

cupertino effect


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  • I thought this had something to do with Apple Inc. Apparently not :(

    November 3, 2007

  • Bill Zimmer writes about the Cupertino Effect in the OUPblog today.

    November 3, 2007

  • When over-reliance on spellcheckers results in the substitution of the word "Cupertino" for "cooperation" in a document. This specific substitution is believed to be particularly common in European Union documents (for an example, see:
    cupertino example )
    the last five paragraphs contain several examples.

    Using the term in the extended sense, the substitution could be any word from the spellchecker list.

    November 1, 2007