Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Designed for low-income consumers.
  • adj. Of, or relating to the less prestigious sector of the market.
  • adv. Towards the less prestigious sector of the market.

Etymologies

down- +‎ market (Wiktionary)

Examples

  • She was without work for two years after Maurice was born but then, through the intervention of friends and lovers, secured a berth at the Od é on, downmarket from the Com é die-Fran ç aise.

    Actress, Seductress

  • His plan is to get rid of the old guard, all of whom have been invited to the celebration, and then drive the title relentlessly downmarket in a ferocious cover-price war.

    Evening Standard - Home

  • Those shows are relentlessly downmarket, which is fine if the show is a lightweight bit of fluff.

    Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph

  • Zar Property's Dario and David Zar are apparently among those who think the downmarket is the time to buy, and who have the means to do so.

    Home | The New York Observer

  • Perhaps the interview with Michelle and all that babble about how it's all about the children is supposed to give Obama a more 'downmarket' appeal.

    Obama Spokesman Denies Michelle's Speech Was Attack On Hillary

  • Recently, in a description of up and down market voice, Miss Snark described herself as 'downmarket'.

    Archive 2006-03-12

  • Bullivant believes the Press will fill a gap that opened up once the Post switched from daily to weekly publishing, a market missed by the (allegedly) "downmarket" Mail.

    Blogposts | guardian.co.uk

  • Allen says that being associated with American Apparel's "downmarket" clothing - the company manufactures T-shirts and leisurewear - damages his reputation.

    The Independent - Frontpage RSS Feed

  • Woodhouse claims the "social ambience" of Scotland has led to the country being perceived as an incredibly beautiful but "downmarket" destination.

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  • Whilst there's been the long held view that S60 would be working its way "downmarket" to replace S40, with Maemo taking the high end, they still don't have any true halo models in the range for people to aspire to (Vertu doesn't count).

    All About Symbian - News

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