Definitions
Wiktionary
- n. The state or property of being drinkable.
- n. The extent to which something is drinkable.
Examples
“Gone is the term drinkability, used during the last Super Bowl to position Bud Light as flavorful but not filling.”
“The ads for the top-selling U.S. brand, from longtime agency DDB, cite as the brand's primary attribute its "drinkability" -- that is, "consumers telling us that we're kind of the perfect balance among the major light beers -- not too watered down but also not as harsh or heavy with an aftertaste," Mr. Peacock said.”
“And here we run into that stupid word "drinkability" again.”
“One Bud Light spot, which will use the brand's "drinkability" slogan, features two young men at a ski resort talking about how Bud Light is "easy to drink because it goes down smooth.”
“The new ads will still carry the word "drinkability," but the brewer won't spend time during the commercials spelling out the quality of the beer or explaining what drinkability is, according to a person familiar with the matter.”
The Wall Street Journal: Anheuser Refreshes Bud Light Campaign
“Indeed, perhaps the most important do-not is seeing a comedy that has the potential for great quote-ability (a feature akin to "drinkability" in light beer).”
“Drinkability: It seems silly to talk about the "drinkability" of a barley wine; but when I look at a barley wine, I look at whether I enjoy the bottle I am drinking - whether I feel like it is a task to finish my glass; this beer is light and warming and pleasantly sweet - each sip brings a new taste to discover and the beer changes as it continues to warm.”
“Terrific .... nice balance of rich and opulent style with elegance and "drinkability".”
“Gone is the term "drinkability," used during the last Super Bowl to position Bud Light as flavorful but not filling.”
“You can be just like all those "drinkability" guys.”
Lists
‘drinkability’ hasn't been added to any lists yet.
Comments
No comments yet...
Log in or sign up to get involved in the conversation. It's quick and easy.