from The American Heritage® Dictionary of the English Language, 4th Edition
- n. The branch of sociology that deals with the codes and conventions that underlie everyday social interactions and activities.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. An academic discipline that attempts to understand the social orders people use to make sense of the world through analysing their accounts and descriptions of their day-to-day experiences.
ethno- + methodology (Wiktionary)