free-to-play

Quake Live is not, however, another PC hardware-pushing graphical powerhouse, but a free-to-play, advertising-supported browser game.

Quake Live May Spark Gaming Industry Shake-up 2009

Plus, a lot of VC money has gone through the drain and yeah there are still new companies trying like 38 Studios, but a lot of the incumbent developers/publishers like Turbine and SOE are investing more in free-to-play too.

Stop Looking for a WoW Killer 2009

WSJ: How do you see free-to-play social games evolving in terms of your potential for revenue growth?

Zynga Chief Talks IPO, Lessons Learned Shayndi Raice 2012

Also, you get access to a free-to-play Future Zone once you register on the site and create your character.

Cartoon Network launches MMO for kids 2009

"One of the hardest things we've done in growth markets like North America and Europe is to convince people there isn't a catch when they play a free-to-play game," he said.

Nexon IPO Makes Tepid Debut in Tokyo Hiroyuki Kachi 2011

When Acclaim Games publicly unveiled its Rockfree project, a free-to-play, web-based riff on the rhythm genre, last November, it did something unusual.

The Brave New World of Open-source Game Design 2009

Rewards gained in the main game can be used to unlock items here - it's an interesting attempt to combine retail and free-to-play models into one; sort of like having your franchise cake and eating it.

Trailer: Cars 2 video game 2011

This isn't really a shock; it doesn't have much in the way of numbers playing (being a small, non-serious MMO), and isn't making much money (being free-to-play, with a very low membership price).

The Dungeon Is (Almost) Closed archmage 2009

As more game developers embrace the free-to-play model and web-based games, they, too, will start to view their communities as a vital part of the design process.

The Brave New World of Open-source Game Design 2009

"The cash will help us to move quickly," Mr. Mahoney said, noting that the company is increasing its efforts following the success of free-to-play games like Zynga's "FarmVille."

Nexon IPO Makes Tepid Debut in Tokyo Hiroyuki Kachi 2011