genericization

“Thermos was declared generic in the US in 1963 -- there's a good list of genericized trademarks at Wikipedia, as well as a discussion of the legal ramifications of genericization.”

genericized brand names: use a tissue, not a kleenex

“Also, ‘genericization’ nice word, but I spell it with a z could have been done on such topics as replicability, public archiving of data and methods, and validity of proxies; invite the various authors of several multiproxy concoctions, and publish lists of who were invited, and who showed up.”

Sir Humphrey and the Boehlert Questions « Climate Audit

“Few pharmaceutical houses don't face genericization of their blockbuster drugs.”

Forbes: Google, Google, Google!