- Latin genus kind, class. See -fy. (Wiktionary)
“To help prevent the "generification" of its brand name, Google recently sent out a series of legal letters to media organizations, asking them not to use the company name as a verb ....”
“As an American citizen I have every right to complain about the corporatization and homogenization and generification of our so-called society.”
“When it comes to organic growth, the 4% in fact includes generification, of course, of those Plavix and Eloxatin-Plavix yield on Eloxatin.”
“L quarter-after-quarter due either to exchange rate variation or due to immediate impact of the generification on one quarter.”
“Of course, we adjust our save on not getting spend to products and to the generification when it comes, but it goes beyond that.”
“There's a post-generification breakout strategy for AT”
“But the big ticket items were "tweet" as word of the year and "google" the verb as word of the decade-two terms not only notable for their popularity, but because both are examples of the generification of language, since "tweet" and "Google" are proprietary terms.”
“As we said on major occasions, I mean we will - I mean we don't want to go for a payout policy when we know that there will be fluctuation in our P&L quarter-after-quarter due either to exchange rate variation or due to immediate impact of the generification on one quarter.”
“Although this generification of brand names is not the norm, when it does happen, it can actually have an adverse impact on the company.”
“The one I’m about to tell takes generification to some sort of limit, I think, but there are some philosophical points that I’ll get at, probably not the most important things in the real story, but the only nuggets that I can pull from this stream at this time.”
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