- n. alternative spelling of hard sell.
“Using such sites for a hard-sell pitch is a no-no, Taylor says.”
“He said much academic research is important and interesting but is a hard-sell in terms of generating headlines.”
“The traditional hard-sell, "If you like X you'll love Y" marketing pitch is, of course, anathema to the well-connected netizen ( "get thee behind me, marketing bot!"), but that's the only mode of communication that many corporations are comfortable with, and it will take some time until we see the publishers 'equivalent of an @zappos, or an @jetblue.”
“It turned out to be simple fun with a twist: Its sole purpose was to lure people to the Focus web site for a hard-sell anti-abortion message.”
“Mr. Clancy says that the hard-sell tactics risked customer perceptions that "you're jamming products down people's throats.”
“In my view, most narratives are propaganda or at the very least they are the hard-sell version of the story.”
“So I popped in an Ubuntu Linux install disk, and a few minutes later I had a clean desktop, all the software I needed, and no more hard-sell offers throwing themselves at me.”
“To sustain such financial numbers—and to pave the way for next summer's opening of a 12-acre Cars Land at Disney's California Adventure Park—Pixar and Disney, the animation studio's relatively new owner, needed a hard-sell crowd-pleaser with exactly the sort of high-octane action and high-decibel soundtrack that energizes—or blights, depending on your point of view—"Cars 2.”
“With the hype and hard-sell out of the way, the film settled down into a relaxing drive around Britain with a handful of women who just happen to be lorry drivers.”
“Your goal isn't to hard-sell them right then and there—instead, it should be to get them interested in you and what you have to offer.”
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