from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
Blend of kid and influence. (Wiktionary)
Publisher: Rodman Publications, Inc. kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y-- Kids, Tweens and Teens by Anne Sutherland
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