Definitions
American Heritage® Dictionary of the English Language, Fourth Edition
- adj. Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass-market paperback.
- v. To produce for consumption in large numbers.
Wiktionary
- adj. Of or relating to a product that is produced in large numbers, and is designed to appeal to many different people
Examples
“Where the book is a disposable commodity...all the books that end up in my recycling bin, will go digital," says James Daunt, managing director of Britain's Waterstone's bookstore chain, referring to mass-market genre fiction such as thrillers or sci-fi.”
The Wall Street Journal: European Book Market Holds Back E-Readers
“Sites offering the casual games—also known as mass-market, family or classic games—draw crowds.”
“Vanke said it sold more so-called mass-market homes in smaller cities, which helped boost profits as housing prices rose in all but three cities that the government monitored in the first six months.”
“Galaxy's Cotai property will be the company's first significant attempt to court mass-market customers, a strategy which yields better margins because it enables casinos to bypass hefty junket-commission fees.”
The Wall Street Journal: Galaxy Ups Ante in Macau With New $2 Billion Casino Resort
“He was the first of the haute cuisine fraternity to devise frozen-food meals for conglomerates such as Nestl é, signing his first contract in 1976 with their mass-market label Findus.”
The Wall Street Journal: French Master Chef Reinvents His Art
“Metro-area lists are based on Nielsen's proprietary designated market areas and include book sales of all types; TP = trade paperback, MP = mass-market paperback.”
The Wall Street Journal: Best-Selling Books Week Ended Sept. 26
“Ford's offerings in China remain smaller, mass-market cars such as the compact Ford Focus.”
The Wall Street Journal: Ford Eyes Global Market for Lincoln Line
“It went from mass-market, over-the-air broadcast TV to digital satellite and cable delivery, which in turn provided an exponential increase in television channels, and later, pay per view and video on demand.”
The Wall Street Journal: The Coming Golden Age of Television
“Did the brand manager expect me, a connoisseur of mass-market cookies — as far as I'm concerned Oreo Double Stuf, Chips Ahoy and those Snackwell's devil's food cookie cakes, which taste like they're made from polymers, should be sold only west of the Mississippi — to not know the difference between a freshly minted Mallomar and one in its dotage?”
“To get there, VW has to prove that it is capable of producing cars with mass-market appeal, something no European auto brand has achieved in the U.S. in recent decades.”
The Wall Street Journal: Volkswagen Aims at Fast Lane in U.S.
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