from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A commercially-designed experience intended to combine entertainment and retailing.
When it's finished, the half-mile "retailtainment" center will be a Vegas-meets-Disneyland pleasure dome with the country's tallest Ferris wheel and first indoor artificial ski slope.
Schmoozing at the Sales retail-tainment With people...using big-box stores as their personal playgrounds, a new term has emerged: "retailtainment."
The suffix –tainment was removed from entertainment to create retailtainment (using a store as a place for recreation), and the –nomics of economics was repurposed for words such as likeonomics (using social media to encourage your customers to share their preference for your brand with their friends) and wikinomics (mass collaboration using electronic means).
With people of all ages using big-box stores as their personal playgrounds, a new term has emerged: "retailtainment."
Retail and entertainment are so intertwined for all ages that we have had to invent new words to describe the phenomenon such as "retailtainment" and "Andism shops".
Customers are increasingly urged to get involved in the retailtainment.
For the past six years, Mercury Mambo has been working closely with retailers executing sales promotions, sampling and retailtainment events The Hispanic Shopper + Retailer Study allows us the opportunity to better understand retailer's needs and marry those with the needs of their Spanish speaking consumers to develop more impactful programs.
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