Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. focus point, concentration point, main effort

Etymologies

From German Schwerpunkt ("main focus, focal point, center of gravity"), from German schwer ("hard, weighty, sweer") + German Punkt ("point") (Wiktionary)

Examples

  • So we increasingly are relying on the application of overwhelming high-tech military force (what the Panzer attack doctrine called "schwerpunkt" -- the use of massed armor to break through enemy defenses on a narrow front) against a distributed Viet-Nam type of adversary that hides in, and is indistinguishable from, the civilian population.

    CREED & GREED

  • So, the speech's overt intent is for Republican party elite to displace the old left-liberal elite, a much better deal for rich people, with assorted bribes to the Unwashed Masses to consent to a somewhat worse deal, BUT the covert intent (what the Germans call the schwerpunkt, 'the main thrust of the battle') is actually the elimination of the CONSERVATIVES, that is, the sort of people (actually) in favor of a constitutional republic and smaller government, not to mention American nationalism ....

    State of the Union speech 2005

  • So, the speech's overt intent is for Republican party elite to displace the old left-liberal elite, a much better deal for rich people, with assorted bribes to the Unwashed Masses to consent to a somewhat worse deal, BUT the covert intent (what the Germans call the schwerpunkt, 'the main thrust of the battle') is actually the elimination of the CONSERVATIVES, that is, the sort of people (actually) in favor of a constitutional republic and smaller government, not to mention American nationalism....

    Archive 2005-02-06

  • Embrace instead a new language that articulates your schwerpunkt (weight of effort or focus of intention); one that communicates the essential dynamics of a healthy brand/consumer relationship.

    Let Your Audience Target You - Jaffer Ali -MediaBizBlogger

  • Thus to have them exhausting their military resources in areas so far removed from the historic schwerpunkt of their empire is the best we can now hope for.

    A Century of a Propaganda as Specious as it is Mendacious

  • Once you do, you must focus your weight of effort, your schwerpunkt, on ways to manufacture and utilize your OWN AD INVENTORY.

    Walking the Talk: Count on Yourself - Jaffer Ali - MediaBizBlogger

  • It'll get even better when the 'O' refers to Afghanistan as his schwerpunkt.

    Obama is like Bush... that's been one of my tags for quite a while.

  • When the weight of our effort eschews creativity for algorithmic reduction, we have indeed lost our center of gravity; our focus of intent; our schwerpunkt.

    Has Online Advertising Lost Its "Schwerpunkt"? - Jaffer Ali - MediaBizBlogger

  • A campaign [operation] without schwerpunkt is like a man without character.

    Has Online Advertising Lost Its "Schwerpunkt"? - Jaffer Ali - MediaBizBlogger

  • One of these concepts, which I contend is more timely and appropriate than ever, is the principle of schwerpunkt, first introduced nearly 200 years ago by the German philosopher, Karl von Clausewitz, in his brilliant treatise, On War.

    Has Online Advertising Lost Its "Schwerpunkt"? - Jaffer Ali - MediaBizBlogger

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