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“He said the agency also asked questions about Google's search-advertising business as well as how Google is "leveraging its dominance as a search engine" to promote other Google services.”
“Excluding certain factors, such as what the company calls traffic acquisition costs, recent divestitures and its search-advertising partnership with Microsoft Corp., Yahoo said revenue for the quarter was up 1%.”
“Tim Morse , Yahoo's chief financial officer, said in an interview that Yahoo "delivered on profitability" and its search-advertising business improved.”
“For instance, Mu Sigma helped Microsoft model the combined search-advertising marketplace for Microsoft and Yahoo Inc.”
“In July of last year, Kim Van Winkle , an assistant attorney general in Texas, asked Google for a broad range of documents and names of employees who work on both algorithms that rank websites in search results as well as the company's search-advertising business, for which Google sells text ads that run alongside natural search results.”
“Additionally, Myspace and Google recently agreed to a one-month extension of their search-advertising partnership.”
“Yahoo faces a continued decline in its search-advertising business and is seeking a new chief executive and reviewing its strategy after ousting CEO Carol Bartz last month.”
“Research firm eMarketer estimates Yahoo's share of the U.S. search-advertising market will be 7.9% this year, or $1.14 billion, down from 10.7%, or $1.28 billion last year.”
“Google Inc. is in late-stage negotiations to buy online-ad firm Admeld Inc. for around $400 million, as the technology giant continues to invest outside its main search-advertising business, according to people familiar with the matter.”
“As much as search-advertising growth might have decelerated, it still is expected to increase 25% between 2010 and 2012, according to eMarketer.”
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