shōjo

• [21] These demographics include shōnen, shōjo, seinen, and other manga magazines marketed to boys, girls and young women, and older men. —  Citizendium, the Citizens' Compendium - Recent changes [en]
• She describes how this tradition steadily produced new genres and markets, e.g., for girls '(shōjo) manga in the late 1960s and for Ladies Comics in the 1980s (in Japanese, also called redisu レディース, redikomi レヂィーコミ, and josei 女性 じょせい manga; see below). —  Citizendium, the Citizens' Compendium - Recent changes [en]
• Between 1950 and 1969, increasingly large audiences for manga emerged in Japan with the solidification of its two main marketing genres, shōnen manga aimed at boys and shōjo manga aimed at girls. —  Citizendium, the Citizens' Compendium - Recent changes [en]
• With the superheroines, shōjo manga broke away even further from neo-Confucianist norms of female meekness and obedience. —  Citizendium, the Citizens' Compendium - Recent changes [en]
• In the mid-1980s and thereafter, as girls who had read shōjo manga as teenagers matured and entered the job market, shōjo manga elaborated subgenres directed at women in their 20s and 30s. —  Citizendium, the Citizens' Compendium - Recent changes [en]

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