smashable

• “I think he would have preferred that I meant smashable toys, but he nodded and started toward the door, calling to me over his shoulder, “Come on, Kate.””

  Simon & Schuster: Dark Secrets 2: No Time to Die the Deep End of Fear

• “What Marlboro has done is create a huge number of what I call 'smashable components' to their brand.”

  The Wall Street Journal: Ferrari Finds Smoke Without Fire

• “He advises designers subscribe to what he calls "smashable theory.”

  The Wall Street Journal: Fashion Walks a Fine Line

• “I would also use plexiglas sometimes instead of real smashable glass.”

  Bone-chiller

• “When M grows up a bit more, we'll look for something eminently more smashable.”

  What I cooked last night.

• “Moral: never underestimate the power of smashable signals.”

  Simon & Schuster: Brand Sense

• “Each piece should work independently of the others, although each is still essential in the process of establishing and maintaining a truly smashable brand.”

  Simon & Schuster: Brand Sense

• “United Colors of Benetton has created a smashable pictorial style totally independent of the company logo.”

  Simon & Schuster: Brand Sense

• “Navigation—the way you find your way around a website, a department store, a supermarket, or any other familiar retail environment—is entirely smashable.”

  Simon & Schuster: Brand Sense

• “The stronger the tradition, the more smashable it becomes.”

  Simon & Schuster: Brand Sense

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