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Examples

  • Also, profit margins in what is sometimes called the super-premium category, a fuzzily defined niche that embraces natural, organic and gourmet pet foods, can reach 40 percent, compared with 30 percent for premium brands and 20 percent for standard brands.

    NYT > Home Page By WILLIAM GRIMES 2012

  • What proportion of your revenue comes from premium and super-premium products versus the more affordable ones?

    Levi Strauss Wants To Wear Well Rohin Dharmakumar 2010

  • While most super-premium wines will remain largely with natural corks for the foreseeable future, I would guess that much of the synthetic cork usage will shift toward screwcaps, for both cost and quality reasons.

    Hunt Country Vineyards 2005 Cabernet Franc 2009

  • China is already the biggest market for Mercedes's S-Class, and Daimler is reluctant to cede the super-premium market to Rolls Royce and others.

    A Handful of Maybachs Isn't Enough Vanessa Fuhrmans 2011

  • We decided that in future we would bottle our wines that fall into the “super-premium” category with natural cork.

    Hunt Country Vineyards 2005 Cabernet Franc 2009

  • With its Green Mountain deal, Starbucks will be the sole super-premium coffee brand made for the Keurig brewing system.

    Starbucks in Pod Pact Julie Jargon 2011

  • Martin Ramin for The Wall Street Journal Louis Roederer Brut Premier, $40 | I once served this wine blind to some winemaker friends and they mistook it for its super-premium cuvée sibling, Cristal.

    Oenofile 2011

  • Some super-premium ice creams have a much higher milk fat percentage, which makes them creamier and smoother.

    Gelato vs Ice Cream | Baking Bites 2009

  • Bartolomeo has many brands of super-premium pastas, all imported from Italy.

    NJ Dining: Bartolomeo (Englewood) 2009

  • I had lots of lousy cheap Carm é n è res that were overoaked and tasted like wood, but some that were good, notably the 2009 Casillero del Diablo for $10, and a couple really terrific super-premium Carm é n è res (2007 Montes Purple Angel and the 2007 Santa Carolina Herencia, $45 and $80 respectively).

    Overcoming the Lettie Teague 2010

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