American Heritage® Dictionary of the English Language, Fourth Edition
- n. An ending line, as in a play or joke, that makes a point.
- n. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
- n. alternative spelling of tagline.
- n. the point of a joke or humorous story
“With the tag line “Engineered for life,” ITT Industries is now seen as a global company focused on superior engineering to meet human needs.3”
“To remedy the situation, Landor Associates, one of the leading brand consultancies, created a new logo and tag line and a new brand architecture, emphasizing the company’s core reputation for precision-engineered products.”
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