Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • transitive verb To price lower than the real, normal, or appropriate value.
  • transitive verb To sell at a lower price than (a competitor); undercut.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb To set a price at less than the value of an item
  • verb To sell at a lower price than another (especially than a competitor)

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • verb sell at artificially low prices

Etymologies

Sorry, no etymologies found.

Support

Help support Wordnik (and make this page ad-free) by adopting the word underprice.

Examples

  • Bankers don't want to overprice deal and loose their investor base but at the same time they don't want to underprice deals and loose their fee-paying issuer clients.

    IPO Price is a Balancing Act Samita Sawardekar 2011

  • Jay Ritter , a professor of corporate finance at the University of Florida, believes that the traditional method gives banks an incentive to underprice "hot" IPOs.

    Facebook's $10 Billion Question Francesco Guerrera 2011

  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

    Ian Fletcher: The Disappointing Economics of Rick Santorum Ian Fletcher 2012

  • Bankers don't want to overprice deal and loose their investor base but at the same time they don't want to underprice deals and loose their fee-paying issuer clients.

    IPO Price is a Balancing Act Samita Sawardekar 2011

  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

    Ian Fletcher: The Disappointing Economics of Rick Santorum Ian Fletcher 2012

  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

    Ian Fletcher: The Disappointing Economics of Rick Santorum Ian Fletcher 2012

  • Due to this intense competition, insurers may actually underprice their policies (with premiums growing below inflation) in order to get these premium dollars.

    Joanne Doroshow: Here's Really Why Your Insurance Rates Go Up - and Then Don't Joanne Doroshow 2010

  • Due to this intense competition, insurers may actually underprice their policies (with premiums growing below inflation) in order to get these premium dollars.

    Joanne Doroshow: Here's Really Why Your Insurance Rates Go Up - and Then Don't Joanne Doroshow 2010

  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

    Ian Fletcher: The Disappointing Economics of Rick Santorum Ian Fletcher 2012

  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

    Ian Fletcher: The Disappointing Economics of Rick Santorum Ian Fletcher 2012

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.