- adj. Not gimmicky.
- un- + gimmicky (Wiktionary)
“Sins of the Mother" is the kind of play that hinges on a series of genuinely startling revelations, so I'll say only that four of the five characters (Brian Claudio Smith plays an ungimmicky double role) are New England stevedores trapped in a dying trade.”
“Julia did something so ungimmicky and I think that's alien in a contemporary way," says Nigella Lawson, a popular English author and cook.”
“It's a straight, ungimmicky style that shows a dialogue between the subjects and the photographer.”
“From the owners of Pair, an ungimmicky tribute to the good old days.”
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