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  • Dasani (pronounced /dəˈsɑːni/) is a brand of bottled water from the Coca-Cola company, launched in 1993, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.

    Dasani water differs in composition between its national markets. Dasani has a strong product placement marketing campaign, with the product appearing in movies such as You Got Served and TV series such as The West Wing.

    People have been perplexed by the mysterious origin of the name "Dasani". One Coca-Cola executive jokingly said it sounded like a "Roman god of water". Actually, the name Dasani is an original creation - it was chosen when consumer testing showed that the name was relaxing and suggested "pureness" and "replenishment".

    For more info see:

    August 7, 2011

  • The comment below looks a lot like SPAM. Or perhaps the commenter believes that the Coca-Cola Company doesn't get enough attention in the logophile community.

    By the way, I agree with one of the examples above that Dasani is simply heavily hyped bottled tap water. People should think twice about buying it.

    August 7, 2011

  • Dasani is pure branding, its success the ultimate expression of form over substance. You could say that about any bottled water, but the meaningless name is the cherry on top.

    August 8, 2011

  • I dunno--I detect a hint of piquant snarkiness in D1Collum's comment.

    August 8, 2011

  • Ruz, you may be right that this is not actually spam. After all, D1Collum links to Wikipedia, not to the Coca-Cola page. But I don't really detect any snarkiness, though it's possible my snarkometer is rusty.

    August 8, 2011

  • It's something about how D1Collum included the bit about the joking executive. It just seems... refreshing... somehow.

    August 8, 2011

  • The only thing this user has done on the site relate to Dasani. It's highly irregular. Who's to say he/she is not an incompetent spammer, or a nerd with a thirst for expensive tap water.

    August 8, 2011

  • This user has also made a comment/question on wordnik, along with an interesting tag about the same word.

    August 8, 2011

  • *lurves 'piquant snarkiness'*

    August 8, 2011