Miffy

Years ago I used to go round the interwebz with the name Miffy, and I had a selection of Miffy avatars, so much so that a forum I was a regular on had a compo to shop the best one.

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In Utrecht they even have a square called Miffy Square Nintje Pleintje in Dutch, which rhymes and thus sounds much better.

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In response, Sanrio filed a suit demanding a suspension of Miffy's trademark.

Cartoon Rabbit Row Ends as Sanrio, Mercis Reach Deal

Carlos Barria/Reuters A boy smiles as his grandfather takes a picture of him in front of a billboard of Miffy, a popular Dutch rabbit character, in downtown Shanghai.

Here Comes the Rabbit

"This is a good outcome since Sanrio is doing business in Europe and it would have hurt its image to continue a legal dispute over Miffy, which has wide brand recognition in the region," said Masumi Oishi, an Ichiyoshi Research Institute analyst.

Cartoon Rabbit Row Ends as Sanrio, Mercis Reach Deal

The firm managing Miffy's copyright suggested dropping the case after Miffy's creator, Dick Bruna, 83 years old, replied to a request from daily paper Asahi Shimbun.

Cartoon Rabbit Row Ends as Sanrio, Mercis Reach Deal

Big Tent currently serves as the worldwide (ex-Asia) marketing and licensing company for viral sensation Domo and the North American agency of record for a number of children†™ s properties, including Discovery Kids, the leader in real-world, educational content for children; the Wiggles, the world†™ s most popular preschool entertainers; and Miffy & Friends, one of the largest brands for infants, toddlers, and preschoolers, with an all-new tween/teen program.

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In response, Mr. Bruna faxed a message accompanying a teary Miffy saying: "My best wishes to Japan."

Cartoon Rabbit Row Ends as Sanrio, Mercis Reach Deal

Regarding Q3 and few being interested in card design, I actually cancelled a card because they stopped putting Miffy on the front … I also want to get a loud Hello Kitty card just to use abroad!

Credit card usage in Japan

Sanrio's shares soared to an 11-year high Wednesday, following the company's announcement late Tuesday that Mercis dropped its charges that the Japanese brand's cartoon rabbit character Cathy is too similar to a Dutch character, Miffy.

Cartoon Rabbit Row Ends as Sanrio, Mercis Reach Deal