Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A form of communication that combines the elements of advertising and entertainment.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of advert and entertainment

Examples

  • The influential media blog Gawker described it as "advertainment", saying: "Televised entertainment has now completed its long, winding journey into becoming 100% corporate propaganda."

    How Undercover Boss raised US unions' ire

  • Keep an eye out for these "advertainment" blocks to hit your local theater in September.

    Edison Research

  • Kessler called Super Bowl commercials "advertainment" and said they are created less "to sell things" than to be "talked about as fun."

    JSOnline.com

  • Kessler called Super Bowl commercials "advertainment" and said they are created less "to sell things" than to be "talked about as fun."

    JSOnline.com

  • Kessler called Super Bowl commercials "advertainment" and said they are created less "to sell things" than to be "talked about as fun."

    JSOnline.com

  • -- that make the film "advertainment" as well for the techno-coolness of the U.S. military.

    Tom Engelhardt: The Long, Slow Death of American Triumphalism

  • 'advertainment' block to marketers in a private presentation in New York.

    Subtraction.com

  • It should be one long commercial for the included films while providing a teeny-tiny modicum of advertainment in the process.

    Current Movie Reviews, Independent Movies - Film Threat

  • You have a very good eye for corporate shenanigans and defo give this lame bullshit advertainment the contempt it deserves. 159th!

    Warming the Cockles: Living, Breathing, Shopping

  • We're talking about the toy company that is G.I. Joe and, in a synergistic fury, is just now releasing an endless range of toys (G.I. Joe Rise of Cobra Night Raven with Air-Viper v1), action figures, video games, board games, Burger King give-aways, and who knows what else as synergistic accompaniments to this elaborate "advertainment."

    Tom Engelhardt: The Long, Slow Death of American Triumphalism

Comments

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  • "The following is paid advertainment. Apinions expressed are not necessarily those of anyone." (Rabbit and Mouse)

    October 19, 2010