Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A subliminal or nearly subliminal advertisement displayed for a very short time.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of blip and advert; coined in the 1985 film Max Headroom: 20 Minutes into the Future, in which they caused the nervous systems of certain viewers to overload.

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Examples

  • We didn't make any speculation about who Alan Tudyk was supposed to be playing in the blipvert because the only TV character we really knew him for was Wash from 'Firefly', and that was set too far into the Future to be of any use.

    GUS AGAIN... AGAIN Toby O'B 2010

  • Here's a preview clip of the Kia blipvert to be shown in the third quarter of this Sunday's Super Bowl game:

    SUPER BLIPVERTS: KIA CRITTERS Toby O'B 2010

  • Earlier I mentioned that one of my favorite TV characters from the Super Bowl ads was Jeffrey, the sad little robot in the Intel blipvert:

    SUPER BLIPVERTS: JEFFREY Toby O'B 2010

  • Mark Evanier has pointed out that a 1980's blipvert for Big Red chewing gum is now being mimicked in a Verizon ad.

    SON OF BIG RED Toby O'B 2010

  • And this Geico blipvert can also count towards his inclusion in the TV Crossover Hall of Fame, along with 'Diagnosis Murder', 'Funny Face', and maybe even the Steve Martin special "Comedy Is Not Pretty"....

    PETER GRAVES: ONE LUCKY WOMAN Toby O'B 2010

  • The CBS promo has to be the one Super Bowl blipvert that has to be relegated to an alternate dimension.

    ABC ON CBS: "ALT-BARNEY CONUNDRUM" Toby O'B 2010

  • Here's a British blipvert about something else you can stick in your mouth....

    FLAKE OFF! Toby O'B 2010

  • I've seen this happen before in another TV blipvert in which the portraits of a corporation's past presidents comment on the young up-and-comer as he leaves the building.

    AS SEEN ON TV: COLDWELL & BANKER Toby O'B 2010

  • Max Headroom begins to learn the horror of the "blipvert."

    William Bradley: The Trouble with Twitter: Why "Tweets" Are Like "Blipverts" 2009

  • Because the media culture in the Max Headroom universe of Britain and America was waterlogged with a cacophony of messages, the ad mavens created the "blipvert."

    William Bradley: The Trouble with Twitter: Why "Tweets" Are Like "Blipverts" 2009

Comments

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  • From Max Headroom, a new high-speed, high-intensity television commercial which caused the nervous systems of certain viewers to overload. (Wikipedia)

    May 30, 2008

  • Max Headroom was the dog's bollocks.

    May 30, 2008

  • Yarb, is that a good thing or a bad thing?

    May 30, 2008

  • Good. I liked Max too.

    May 30, 2008

  • An advertisement that compress 30 seconds of information into a single second.

    August 4, 2015

  • Max!

    August 4, 2015