Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun Internet The imposture of the online identity of another person or company.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of brand and hijacking

Examples

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

Comments

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  • B.B.C. News: 'Another problem facing legitimate firms is the practice of false association. This is when a domain name - with similar, but not identical wording to a popular website - is registered (and often made to look like) the legitimate site in order to direct unsuspecting users to bogus or offensive pages... The report says that the majority of illegal sites involved in so-called "brandjacking" are hosted in the United States, Germany and the UK.'

    See also phishing, then.

    March 10, 2009